Saturday, November 7, 2015

            Google is a synonym to search, Xerox is a synonym to photocopying and there are several other companies or products that have become synonyms to the service they offer. “ART-ery”, primarily a woman centric jewelry brand, just like any other brand, wants to become the synonym of, surprisingly not the service they offer or their product’s usage, but with women who can stand up for themselves.

When I started writing this article and read a bit about this company I started with the above mentioned branding idea in their description written to me. As if this was not enough to get me interested in knowing more, they had mentioned their goal, which reads-
Every woman is beautiful as she is without having to make any change. We want to let a woman express her inner personality with a piece of artistic jewelry that resonates with her personality.
“Our products themselves are handpicked and in some cases handcrafted with materials sourced both domestically and internationally. Presently we have categories: Neckpieces, Earrings, Ear Cuffs, Arm Cuffs, Bangles, Bracelets, Anklets, Headbands, Finger Rings and Home Décor. Each product has some artistic sense behind it and we’re very focused on individuality. On the business front at this point of time we’re a Facebook store and we have participated in several exhibitions as well.” Says the spokesperson of “ART-ery” .

“ART-ery sounds not so simple or straight forward. We are curious to know why the brand was named ART-ery?” I asked.

            “More often than anything we get asked the question “Why the name ART-ery?” Usually the question is followed up with an assumed interpretation of what the brand name could signify. Now while we love the zest and effort behind these guesses, we think it’s time we told the tale of ART-ery.

            When we started the brand, we commenced our Facebook page with the brand message “Express your inner self with a piece of ART and celebrate the woman in you”. Besides serving us as a tagline, that little summary is the essence of who we are and why we started this brand.

The words ‘Fashion’ and ‘Style’ are often misunderstood as qualities possessed by people who buy designer labels or read high-street magazines. That isn’t what ART-ery is trying to provide. We think your inner self is beautiful, stylish and fashionable. We don’t want to do anything to change that, we wouldn’t dare! We’re here to help you find that inner self. There’s fashion in your blood, fashion in your arteries! And that is the message behind the name ART-ery.

            The added emphasis on the word “ART” in our name denotes that we’re extremely selective when it comes to our product range. We’re simply a place that takes pride in housing and appreciating art. Our products are handpicked or handmade to be statement pieces that let a woman be herself. Every woman being beautiful and unique requires every product to be crafted beautiful and unique. With a range that spreads across necklaces, rings, earrings, bangles, anklets, bracelets, arm cuffs, headbands, home décor and more, we meticulously ensure that each of our products embody art, style and elegance.

Our vision for ART-ery is to embrace diversity and everyone’s individual style. Fashion is something that’s already in you, be proud to celebrate who you are!” says Minu from ART-ery.

I wish ART-ery all the very best and hope to see them become a synonym to what they want to be and what they do.

Thanks to Chennai Blogger Club for giving me this wonderful opportunity to know about the brand and feature it on my blog. Check out the links below.

Website - 
Facebook -
Craftsvilla - 
Like the "ART-ery" page: 

2 Scribbles:

  1. ART always outcast our inner feelings. Superb!!!

  2. liked that multicolour necklace it can go to any single coloured saree like black coloured sarees, yellow sarees or even purple too


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